Branded recycled bags deliver something most marketing channels can't — repeated, real-world brand exposure at a fraction of the cost. If you're looking for a low-cost, high-impact way to turn your brand into a daily presence in your customers' lives — and do it responsibly — this is the read for you.

We sat down with Olivier Van-Migem, Commercial Director at Recycle&Go, to talk honestly about what's changing in retail packaging, what PPWR really means for brands, and why the humble shopping bag might be one of the most underrated assets in your marketing mix.

Demand-side pressure is reshaping supply chain strategy. Here's what the research says — and what procurement professionals should do about it.

A Digital Product Passport (DPP) is a structured, verifiable record of a product’s materials, origin, and lifecycle. For brands, it’s becoming the clearest way to prove sustainability claims with evidence — not marketing.

Most recycled polypropylene bag suppliers will hand you a certificate and call it sustainability — but when regulators start asking questions, a certificate alone won't protect your brand. Here's what verified, traceable rPP sourcing actually looks like, and the questions every procurement team should be asking before they place an order.